Wednesday, January 8, 2014

{editorial} The Row Pre-Fall 2014

As years go on, I am rarely impressed with designer collections or the fashion campaigns that follow. Everything seems the same and some brands are so obsessed with trying to be different, they completely forget who they are or who their audience is.  A hodge podge of marketing ensues.

And then a brand like The Row presents a collection that is so simple, yet so on brand, it's genius.  I think it says a lot at how powerful something like choosing real women [the women who can and do actually buy the pieces] can make such an impact.  They are telling a story with a solidified voice, which, is kind of the point of it all.  Yes?

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