Thursday, October 7, 2010

Gap's bright idea

Gucci just did it. Coach did it last year. Now, the Gap wants to change their logo, and not for the better.  These brands have been successful through branding globally and after 20+ years and they want to change it.  Do none of them remember what hell Tropicana just went through changing a color on their juice box?  Gap should know better.  Their last attempt to 'change' years ago by revamping the type of merchandise they carry was an ultimate fail. For your viewing pleasure:

Photo: New York Magazine's "The Cut"


  1. Hi Robin. Yes I agree, new gap logo isn't very appealing. But im sure there is a whole plan behind this and a lot of research was made before taking this step.

    Nice blog !

    Look SpotterStreet Style Fashion

  2. Hope so! Thanks for the the shots on your blog!!